Technology is servant, not master

• Consider the humble motorcar

  • A “Model T” Ford from Melbourne to Sydney ?
    • An exciting adventure, to say the least
    • The car becomes the experience
  • Same trip in a 2002 Falcon or Commodore
    • Significantly more complex system
    • Yet we hardly notice the car at all....

• From technology to trusted tool

  • How can we do this with the Internet?